Jon Colbeth

Jon Colbeth advises Hype Luxury on its North American market, client experience, and strategic partnerships.

Jon served as President and CEO of Rolls-Royce Motor Cars Americas, where he oversaw all operations across the region, including strategic growth, brand positioning, and client and partner relationships. Previously, as Global Head of Ownership Services at Rolls-Royce Motor Cars in Goodwood, England, he led the brand's worldwide aftersales business, with accountability for service strategy, customer retention, and the development of the marque's ownership and personalization programs.

A veteran of nearly two decades with the BMW Group, Jon earlier served as Aftersales Director for Northern Europe and the Baltics, based in Stockholm, leading service operations and customer experience across eight markets and held national distribution and operations leadership roles at BMW of North America. His career began in supply chain operations at FedEx and CEVA Logistics.

Jon is the Founder of Luxe 1010, a New York–based consultancy advising luxury and premium automotive organizations. He holds a Bachelor of Science in Business Administration and Management from the University of Phoenix and is based in the New York metropolitan area.